FRAMING

You can use framing to change your mind and the mind’s of others by adopting a different set of assumptions from which to look at something to gain a new insight and perceive things differently from different positions.

There is a process known as reframing where you see a problem as a strength, a weakness as a strength, a constraint into an opportunity, etc. You are changing your conceptual or emotional viewpoint from which you can make new distinctions.