Managing Promises
PRACTICE GUIDE – Languaging
What is a promise?
Whenever we say “yes” to an offer or a request we have created a declaration about the desired future we want to see. This involves making and keeping a promise. We are committing ourselves to take action to do what we say we will to a given standard and timetable. How we go about agreeing that promise has implications we may not be aware of.
PROMISE = Proposer + Responder + Action + Time + Standard
When we honour a promise we are agreeing to a set of understandings and expectations that need to be clarified and agreed. We are giving meaning and action to what is said. The “what” has to make sense before the action is taken. It has to be more than a nod if we want to make sure we deliver what’s wanted in a given time. In fact, our relationship with time is shaped by how we manage our promises.
When we over-commit (to look good) we can over-promise. If we have not monitored or thought through what is actually needed within the time agreed, it could be too late to renegotiate and trust will be lost. We can find ourselves owing others (be it compensation or endless apologising) just trying to keep up with other people’s expectations and our own failures.
So What does this mean?
Promises require us to keep our word. We are agreeing to take the action needed as the “responder” to deliver an outcome that is accepted by the “proposer” who made the offer. The same process applies to a request. There is a “proposer” who makes the request of a “responder”, that they trust to take the required action and deliver a satisfactory outcome for them.

To build trust and generate a commitment in others, it’s important to consider the following:
- Who: To whom are you declaring an offer to or request from? For what will they hold you accountable?
- What: Exactly what are you agreeing to do? Have you secured a shared agreement between yourself, the speaker (proposer), and the listener (responder.)
- Time: When will you be expected to deliver what you promise? Do you have enough time to do it?
- Accountability: Are you willing to hold yourself responsible for delivering the detailed conditions?
- Trustworthiness: Do you trust yourself to be reliable and competent enough to do it to the standard required?
- Context: Are you clear about when and where a promise has been made? Promising to call somebody after receiving a public invitation?
When promises are not sincere and people fail to follow through and honour their commitment this has an impact on the provider’s integrity, competence and reliability. Assume that the offer/request means a great deal to the proposer. When we say “I’ll see what I can do”, this is not precise enough. It might be interpreted as a promise, but no deadline is stated. When friends say “I’ll ring you” or “You must come over for a meal sometime” and no action is taken, are they being sincere, reliable or competent? You are judging them even though they have not made a promise. Always use say exactly what you mean. Concerns can arise to cause a breakdown on both sides.
When a full apology is needed:
- Can you assert that the proposer made a promise?
- Can it be asserted that the provider broke a promise?
- Can you determine the harm or inconvenience the broken promise caused?
- Is the apology and offer that’s made to redress the harm acceptable?
- Is a new promise the best response to regain trust and credibility?
See the practice on Making Powerful Assessments that can be verified or grounded. What is important when dealing with an apology or a complaint is that it’s the relationship that is most important. Attention to detail helps them flourish. Without them, the actions in numerous promises cannot be coordinated to create a better future for everyone involved.
Now What?
To avoid making mistakes when agreeing to do something for yourself, or anyone else, take a step back and pause to think about what you need to do to make a commitment that will deliver the result required.
Next time you lead a meeting, end it with agreement on the requests and offers made, ensuring they are specific in terms of time, actions to be taken and clear provisions and requirements for each promise. This usually takes the form of next steps list that includes the actions agreed, the person responsible (if more than one person each one must be clear on their actions) and the deadline. This ensures that the envisaged future that is shared is actually realised.
The process outlines what Fernando Flores refers to as a Promise Cycle in a business context, but the principles are the same. It is the prime lever for improving results and creating a better future. Fulfilling our promises to each other leads to “impeccable” coordination of action. The “customer” creates the context in which an offer or request is made. The actions, timescales, standards and special provisions are negotiated so that when a commitment is made by the “provider” can be performed in ways that will satisfy the customer when declared to be finished.
Practices
1. Practice making requests in which you include all the above elements in a promise. Namely, a proposer, responder, action, time, standard, provisions, and context. You are what you repeatedly do. Do you find yourself continuously renegotiating your results and deadlines? How could the Promise Cycle in the diagram above help you manage your commitments?
2. Reflect on a time when you made or broke a promise. What positive and negative results did you observe it having on your:
- Self-esteem
- Trustworthiness
- Relationship
- Success
3. What reasons/excuses do you offer for letting people down? (i.e. say one thing and do another, blame others, forgot, unforeseen event, not bothered) What could you do in future to redesign your life, enabling you to do what you say and take responsibility for your behaviour in all contexts?
- Family and spouse
- Work and career
- Social relationships
- Learning and education
4. How do you connect commitments at work? How do they impact on your health and performance? Do you find it difficult to say no to requests? Do you have clarity on your priorities? Do you negotiate alternative time frames?
References
Connect by Lyn Boyer. Affective Leadership 2007
Language and the Pursuit of Happiness by Chalmers Brothers. New Possibilities 2005
Coaching to the Human Soul Vol 1 by Alan Sieler. Newfield Australia 2003
The Four Agreements by Don Miguel Ruiz. Amber-Allen 1997
Thinking Tools
– Noticing what’s happening and sensing what could be hidden from you.
THE CDE MODEL
– Identifying the conditions and rules that produce different patterns of interaction
THE OAR MODEL
– Improving your observation skills to choose actions to will deliver what you care about.
THE SCARF MODEL
– Identifying the core concerns that shape your emotional responses
ONTOLOGICAL LEARNING
– Understanding how to change your Way of Being
THE PSYCHIC SYSTEM
– Knowing how to change your Way of Being to fit the prevailing context
ONTOLOGICAL BREAKDOWNS
– Dealing with disruptions in the flow of your life
THE NERVOUS SYSTEM
– How you give meaning to to your experience of internal senses and external events.
QUADRANTS OF CHANGE
– Achieving a more holistic and balanced response to complex situations.
ACTION LOGICS
– Assessing leadership behaviour and effectiveness in different contexts
THE U PROCESS
– Using your senses to improve your effectiveness now to shape your future.
SPIRAL DYNAMICS
– Explaining the growth of human capacity and values
THE HEROES JOURNEY
– Finding a bigger purpose and passion to lead your life from.
ACTIVE LISTENING
– Knowing how to actively listen for understanding and empathy
REFRAMING
– Looking for possibilities to question and reshape perspectives.
THE OODA LOOP
– Achieving a bigger impact when working with other people
ADAPTIVE ACTION
– Examining the dynamic patterns of thought involved in decision making
THE LENS OF INQUIRY
Using the power of questions to get breakthrough results.
THE NINE PANES MODEL
– Discovering new perspecives when dealing with breakdowns in the flow of life.
THE JOHARI WINDOW
– Identifying alternatives to unseen or disruptive behaviour
THE FOUR TRUTHS
– Recognising and considering alternative perspectives in any situation
THE CIRCLE OF CONTROL, INFLUENCE & CONCERN
– Clarifying how you interpret what you see, hear and feel.
THE MIRACLE QUESTION
– In your ideal world, what do you want to be feeligs, thinking and doing?
A “BOTH/AND” PERSPECTIVE
– Dealing with paradox and ambiguity.
THE ADAPTIVE CYCLES
– Resisting breakdown and maintaining your viability for a breakthrough.
CREATING A WELL-FORMED OUTCOME
– Reducing the chance of facing unintended consequences.
WAY OF BEING
– Connecting words, emotions and body presence to be more effective.
CYNEFIN
– A sensemaking framework to help you crack different types of problems.
YOUR INNATE WISDOM
– Knowing what makes you who you are and using it to lead a more fulfilling life.
A SOLUTION FOCUS
– Finding out what works and doing more of it.
